About Dr.Roxy Davis

Roxy is a wife, mom to three beautiful children, and an outdoor enthusiast with a an insatiable drive for knowledge.


Experience & Background

Roxy has over 27 years of surfing experience and is a nine time South African Surfing Champion. Roxy has represented South Africa at numerous Shortboarding, Longboarding and Stand Up Paddleboarding World Championships most recently competing at the …Read More
  • 2024 ISA World Longboard Championships in El Salvador.
  • In 2017 Roxy made surfing history in South Africa with her selection as Captain of the South African Longboard Surfing Team, becoming the first individual to represent South Africa as a Shortboard Surfer, Stand UpPaddle-board Surfer, Longboard Surfer, National Surf Coach and National Surfing Manager.
  • Roxy has over 20 years of professional surf coaching experience having coached and managed Development, Provincial and National Teams within South Africa and on tours abroad. 
  • Roxy holds an International Surfing Association (ISA) level two Surf Coaching qualification as well as an (ISA) Adaptive Surfing Qualification. Roxy is an International Surfing Association (ISA) Coaching Course Presenter.
  • Coaching & management experience  
  • 2022 SA National Team Head Coach | ISA World Para Surfing Championships.  Team 5th place finish (California)
  • 2022 Western Province Para Surfing Team Coach | SA Para Surfing Championships in KwaZulu Natal.
  • 2017 SA National Team Captain| ISA World Longboard Championships.  
  • 2005 SA National Team Manager & Assistant Coach | ISA World Junior Shortboard Championships (France)
  • 2022 ISA Surfing Association Level 1 Adaptive Surf Instructor Course Online 
  • 2021 ISA Surfing Association Level 1 Course Online 
  • PRIOR TO 2021
  • ISA Surfing Association Level 1 & Level 2 Surf instructor Course 
  • ISA Surfing Association Level 1 SUP Wave & Level 1 SUP Surf
  • Lifesaving South Africa Water Safety Course (LSSA)First Aid Level 1 Basic Safety and Life Support (Safe-Med)

Ocean Freedom

CEO & Founder

With over 20 years of experience in the Surf Industry, Roxy launched the brand Ocean Freedom. Ocean Freedom is a purpose-developed range of mineral sunscreens for everyday use for families that love to live outdoors….read more
  • In 2002 Roxy founded the widely acclaimed Surf Emporium, a surf school and surf store located at the renowned Surfers Corner, Muizenberg, Cape Town which she sold in 2019.
  • Ocean Freedom sunscreens provide broad spectrum UVA and UVB sun protection by using non-nano mineral UV blockers making it great for outdoor use on land and in water for all sporting activities.
  • Ocean Freedom mineral sunscreens are fragrance-free, non-greasy, dermatologist approved, reef-safe, sulphate-free, paraben-free, and suitable for all ages and skin types.
  • Our proudly South African sun care products are developed, tested and authentically proven under the harsh African sun.
  • Our brand is built on being purpose driven through supporting ocean based surf therapy programmes for South Africans with physical, intellectual, cognitive or sensory disabilities.
  • Read more www.oceanfreedom.com


PhD degree

Dr Roxy Davis completed a PhD degree in Disability Studies at the Department of Health and Rehabilitation Sciences of the University of Cape Town. Roxy’s PhD research topic was “How children with disabilities in the Western Cape experience participating in a surf therapy programme”

Roxy holds an Honours Degree in Psychology and Communication through the University of South Africa (UNISA) and is a registered as a Psychological Counsellor with the Health Professions Council of South Africa. Roxy is also a qualified Chef, having studied at the world renowned Silwood Kitchen.

Surf Coaching Courses

ISA & SSA Course Presenter

Official Course presenter Official ISA Coaching Course Presenter · Surf Level 1 Instructor · Surf Level 2 Coach · Flat Water SUP Instructor · Open Water SUP Coach · Surf SUP Coach

Roxy Davis Foundation

Registered NPC 2019/167824/08 | NPO 235-936 | PBO 930069168

In 2019 Roxy officially launched the Roxy Davis Foundation, a Non-Profit Organization, that aims to affect meaningful change in peoples lives by improving their mental and physical well-being through ocean based therapy programmes. Read More
  • Passion, Purpose, Possibility and People are at the core of the Roxy Davis Foundation.
  • The Foundation sustainably focuses on understanding, broadening, connecting, educating and sharing evidence-based best practice principles through delivering ongoing life changing ocean based experiences with the intended outcome of enhancing both people’s physical and mental well-being.
  • Roxy’s dream and the foundations vision is to make the ocean accessible to everyone. “Surfing changed my life, it was and still is my therapy, my medicine. My dream is to share it with others” says Roxy.
  • The Roxy Davis Foundation delivers regular free Surf Therapy Clinics for individuals with a physical, cognitive, intellectual or sensory disability. The foundation has over 150 participants registered in the Surf Therapy programme and over 200 registered volunteers.
  • Read more www.roxydavisfoundation.org

Sally-Ann Creed®️


In 2020 Roxy purchase the Sally-Ann Creed business and is proud to continue Sally-Ann Creed’s strong legacy into the future as she introduces her products to many new people and spreads her message of wellness through nutrition. Read More

For more information about Sally-Ann Creed®️ and prodcts visit the webiste here https://sallyanncreed.co.za

Psychological Counsellor

Private Practice

Roxy is a frontline mental health professional with an aim to improve the psychosocial well-being of individuals, families, and communities. Registered with the Health Professional Council of South Africa (HPCSA) PRC NO: 0021628 



Roxy completed her PhD Surf Therapy & disability studies at the University of Cape Town in 2024….read more
  • Roxy has a number of other interests and has studied the following:
  • Professional certificate of medical nutrition management | 2022 | healthcert education & bond university Australia
  • Graphic design course | 2022 | University of cape town Get Smarter
  • Inpatient & outpatient internship | 2012 | Kenilworth clinic
  • Honors degree psychology & communications | 2011 | university of South Africa
  • Bachelor of arts degree psychology & communication | 2010 | university of South Africa
  • Sports psychology certificate course | 2002 | Intertek college
  • Chef | 2001 | Silwood kitchens school of cordon bleu cookery

Special Interest

Community Interest & Experience

Roxys passions include mulitple community interests, communictions and event management. Read More

Community interest

2024 Research support: Sustainable Prosthetic Assistance for Resilient Kids in Youthful South Africa (SPARKY).

2016 – current: Shark Spotter Committee Member.

2016 – current: Surf Therapy & Para Surfing Volunteer.

Current: Kommetjie Primary School Volunteer Surf Team Coach & Manager.

Event management

2021/2022: CTICC All Sports Knowledge Expert: Disability Inclusion and Universal Access.

2023 Event management & delivery of the South African Para Surfing Championships and Para Surf League Open | 61 participants & 120 volunteers | Muizenberg, Cape Town. 

2022 & 2023 Delivery of the Western Province Para Surfing Championships | 35+ Participants & 100+ volunteers. 

2017-2019 Delivery of the Roxy Run SUP Yoga South Africa Event | 200+ participants.

2009 – 2020 Initiate and run the Western Cape Snr & Jnr Inter School Surfing League | 35+ schools 

2005-2009 Delivery of the Roxy Learn to Surf Tour South Africa 


2022 Speaker STREAM Conference hosted by WPP.

2022 & 2023 Speaker | Heavy Chef learning community for entrepreneurs.

2021 Presenter CTICC All Sports Expo.